Alan Furst

Allen S. Furst has spent over 35 years of his professional career working in the world of sports and entertainment.  While currently managing the business affairs of high profile professional athletes and entertainers as Managing Partner of Monarch ASF, Allen is also the President and co-founder of Agency 21 Consulting, LLC, a firm that provides event management & marketing services for both non-profit organizations and corporate sponsors.  Some of Agency 21’s clients include Hip Hop 4 Health (a program that partners with South Florida After-School All-Stars through The Carrie Meek Foundation), Reid & Fiorentino Events (which benefits Lauren’s Kids and Dade Schools Athletic Foundation), Wade’s World Foundation (which benefits underserved children in both South Florida and Chicago), the Food Network South Beach Wine & Food Festival (which supports FIU School of Hospitality), and many other high profile events that benefit well deserving non-profit organizations.  Allen has also been the Miami Campaign Manager for the National Women’s Healthy Heart Campaign and Health Fair and serves on the Board of several local charities, including the Mourning Family Foundation and the Overtown Youth Center.

Allen started his career with ProServ, Inc., formerly a Washington, DC based international sports marketing and management company where he represented and managed the business affairs of such well-known athletes as Arthur Ashe, Stan Smith, Michael Jordan, Patrick Ewing, Payne Stewart, Boomer Esiason and Jimmy Connors.  Allen was also one of the founding partners D&F Group, a national event marketing and sponsorship agency formed in 1989, which he and his partner further expanded in 1999 by bringing together insiders in the fastest growing segments of sports and entertainment.

Allen has worked with a number of well-known companies over the years, including Budget Rent a Car, Chrysler, Coca-Cola, Evian Waters, Hershey Chocolate, McDonald’s, Marriott, Nissan, the U.S. Postal Service and VISA.  In addition, Allen had been active in creating national television specials and national tour sponsorships of sports and entertainment properties for his clients.  Allen is considered a leading authority in sports business and corporate event sponsorships.  He has been featured in articles in the Wall Street Journal, USA Today, Advertising Age, BrandWeek, and the IEG Sponsorship Report.  Allen has been a guest speaker at various conferences and college sports management programs and has contributed articles to industry publications on various topics.

Allen received his B.S. in Economics in from the University of Pennsylvania Wharton School of Business, his J.D. from the Catholic University School of Law, and is also a Certified Public Accountant.  Allen and his wife Arlene reside in Coconut Grove, FL.  Allen enjoys playing all sports, traveling and spending time with his family which includes his daughters Lisa and Lauren along with their husbands Jeff and Michael, as well as the newest addition to the Williams family, granddaughter Riley Emma.

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